Michael Dooley began his automotive career at just 19 years old, quickly establishing himself as a high-performing sales consultant at one of the largest dealerships in the region. His results led him into management early, where he gained hands-on experience in sales leadership, operations, and dealership growth.

After moving into a senior role helping launch a Maserati and Prestige Pre-Owned dealership, Michael spent over 14 years inside the automotive industry. During this time, through a Ford initiative, he completed a Diploma of Business specialising in setting up and scaling car dealerships (Ford DLP) — deepening his understanding of what actually drives performance at dealer level.

As dealerships began reaching out asking how his teams were generating leads, booking appointments, and winning online, Michael realised there was a bigger opportunity. With his second child on the way, he stepped away from the dealership world to build something that could help dealers everywhere — without the limitations of agencies, fragmented software, or manual processes.

That vision became Pinnacle Auto AI.

Today, Michael leads the company from its Australian office, building AI-powered systems designed specifically for dealerships and sales teams. The focus is simple: fewer vendors, smarter automation, faster follow-up, and measurable results.

Outside of work, Michael enjoys spending time with his wife Saffron and their three children. A former competitive hockey player, he remains actively involved in his local club.

In 2023, Michael was recognised as a Top 5 finalist in Australia’s “40 Under 40 Entrepreneurs”, highlighting his impact in both the automotive and technology space.