SOCIAL MEDIA INTEGRATIONS

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CRM INTEGRATIONS

What is ADF/XML?

ADF/XML (Auto-lead Data Format) is a standard file format used in the automotive industry to send lead and customer enquiry data between systems.

It packages information like:

- Customer name + contact details

- Vehicle of interest

- Lead source (Facebook, website, etc.)

- Message/enquiry notes

- Dealership and salesperson assignment

Dealership CRMs commonly accept ADF/XML because it’s a simple, reliable way to move leads into their system without manual entry.

Pinnacle can use ADF/XML to push leads directly into a dealership’s existing CRM (like an LMS feed), so the dealership keeps their current workflow while still benefiting from our AI automation.

This allows us to:
✅ Capture leads from ads, funnels, chat, and forms
✅ Automatically format them into ADF/XML
✅ Send them into the dealership CRM instantly
✅ Keep lead tracking clean and consistent
✅ Trigger AI follow-up + appointment booking while the CRM stays updated

In short: Pinnacle becomes the AI layer on top of your dealership CRM, improving speed-to-lead, follow-up consistency, and appointment volume—without changing the dealership’s core systems.

Whilst limited due to many CRM's being outdated, we can also integrate via API and also Web/Catchhook (works similar to ADF/XML).

REVIEW MANAGEMENTINTEGRATIONS

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The All-In-One Chat Widget That Turns Website Visitors Into Appointments

Most dealership websites leak leads because customers don’t want to “fill out a form and wait.”

That’s why Pinnacle Auto AI includes an All-In-One Chat Widget we install directly on your dealership website — giving buyers instant access to your team through the channels they already use.

With one click, customers can choose how they want to connect:

SMS / Email
Live Chat
Facebook Messenger
AI Voice Call

Every conversation flows into one system, so your dealership never misses a message, follow-up, or opportunity. Whether a customer wants to type, message, or call, Pinnacle keeps the conversation moving, qualifies the lead, and drives them toward one outcome:

Booked appointments. More cars sold. Less missed opportunity

REQUEST INFO

Does Pinnacle Have Packages For Individuals & Dealerships?

Yes! We have two core packages.

Pinnacle SoloForce: This is for individual selling professionals, where we set you up as your own micro business inside the dealership with all the tools you need to run the micro business.

Pinnacle DealerCore: Our Independent Dealership package which is the all in one Ai lead management system design by dealership executive managers to help sell more cars.

We also have many brokers using Pinnacle to run their whole business from!

Do I Get Any Support?

We have gone over the top with support!

* Zoom onboarding call.

* Onboarding video modules.

* 24/7 Tech support via live chat & zoom.

* Access to a 1:1 account manager via booked zoom calls.

* Full help doc library

* 2 x weekly group coaching calls - Recorded and put into the dashboard to watch at your leisure.

* Inbuilt user community where you can share wins, see new releases, inside information and more.

What Do You Mean 'Sack My Agency'

Imagine opening a proven ad library for both Meta (Facebook & Instagram) & Google and within 3 clicks launching your own lead generation ads driving all leads to your Ai Agent team!
No more having to pay an agency thousands of $!
Redirect those funds to ad spend.

How Do I Pay For Pinnacle

Payment is by a monthly subscription with a card on file.

What Ad Spend Do I Need To Budget For?

If you are running ads its easiest to work backwards.
How many leads do you want?

Because our ad library has so many ads we let our users know monthly the best performing ad from the month before.
But rule of thumb if you estimated a lead will come for $6 - $12.

Most individuals that are running ads are spending $400 - $700 in ads.

Dealerships are typically spending $3,000+ depending on size of operation.

Is This A Marketplace Tool?

No, we don't support a marketplace automation tool.

Marketplace works off a personal profile, which meta don't provide an API for... so no approved integrations can be built.

Meta are actively driving traffic down for people who use these tools and shutting them down.

Whats The Pinnacle Lead Generation Theory?

We help you setup 4-5 lead sources and automate them pushing all traffic into Ai agents to do the heavy lifting for you. This allows for lead diversification and if one lead source drops you aren't as affected as if you were relying on one source.


For example. Organic content driving traffic to lead capture pages, paid ads, service lane automation, orphan list automation, long term nurture and direct sms mass response. Doing all these with just a few clicks each day and automating them allows Ai and automation to work hundreds of leads everyday keeping your calendar full.

How Much Does Pinnacle Cost?

Pricing depends on what package you choose and if you have any options.

But our pricing model is based on the 1 x sale revenue pays for Pinnacle... After that it's ROI.

What Platforms Can My Ai Agents Speak To Leads On?

Currently your Ai team can communicate with prospects via Live Chat, SMS, Messenger, Email, Instagram Dm, Google Business Chat and even Phone Call!

NEVER MISS A PHONE CALL OR SMS EVER AGAIN!

Is a Lead Management System a CRM?

Pinnacle is a Lead Management System (LMS).

We integrate with most CRM'S via ADF/XML, Webhook or API.
It means you can do all your marketing, lead generation and client management in one app/platform and choose when to send the information across to the CRM (Either as leads are captured or when an appointment is booked). This means the data going into the CRM is clean.

Most dealership CRM'S are outdated and not made to streamline the customer journey... and definitely not made to replace agencies for marketing and lead generation efforts.

However, we also do have a large number of independent dealers using Pinnacle as their standalone CRM.

How Does Pinnacle Get Me Leads?

Pinnacle doesn't just get you leads... but appointments!

We don't want you to rely on one lead source.
Pinnacle helps you automate a number of lead sources driving all traffic into the Ai BDC Agent.

* Launch targeted ads in 3 clicks.

* Create and schedule content across all social platforms using our app driving traffic to a lead capture page.

* Create your own website or lead capture pages.

* Upload lists of leads and set the Ai to 'drip' and watch the appointments roll in!

* Mine your service department, orphan lists, end of lease lists and more!

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