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The All-In-One Inbox That Never Misses a Lead
Modern dealerships don’t lose sales because of a lack of leads, they lose them because conversations are scattered everywhere.
Pinnacle Auto AI includes a single, all-in-one inbox that brings every customer conversation into one place. Website chat, SMS, email, Facebook Messenger, Instagram DMs, and even AI phone calls are all handled inside the same system.
This means your team and AI agents can see the full conversation history, respond instantly, and keep every lead moving forward, without switching between platforms or losing context. Whether a customer messages from your website, social media, or their phone, everything is captured, tracked, and logged automatically.
The result is faster response times, consistent follow-up, complete visibility, and more booked appointments, all from one inbox, working 24/7.
The Ai agent conversationally books appointments after qualifying a lead and distributes to the team via round robin.
If a human team member takes over the conversation the Ai turns off on that lead.
Click-and-Launch Ad Library
Launching ads shouldn’t require agencies, retainers, or weeks of setup.
Pinnacle Auto AI includes a Click-and-Launch Ad Library filled with proven, automotive-specific campaigns that can be deployed in just three clicks across Meta and Google.
Our library is constantly updated with new creatives, including AI-generated UGC-style ads and AI video ads designed to stop the scroll and drive enquiries.
Once an ad is live, our AI BDC agent takes over immediately responding to every lead within minutes, on the communication channel the customer chooses (SMS, chat, email, Messenger, or phone).
No manual follow-up, no missed leads, and no waiting on a human team to respond.
All ads run directly from your own ad accounts, meaning Pinnacle never touches or marks up ad spend. This gives you full transparency, accurate reporting, and complete ownership of your data and performance, exactly how it should be.
Inside our in-app community, we continually share winning ads, new campaigns, and performance insights, allowing users to benefit from a collective “expert set of eyes” on what’s working right now. As new strategies emerge, they’re added straight into the library, ready to launch.
The result: faster launches, better creative, instant AI follow-up, and dealership-level advertising power — without an agency.
Flexible CRM & Lead Management
Pinnacle Auto AI includes a powerful, flexible CRM that can operate as a standalone system or integrate seamlessly with most dealership CRMs. This allows dealerships to keep their existing workflows while using Pinnacle as an AI-driven Lead Management System,or run everything independently in one place.
Every prospect record is fully customizable, with custom fields, tags, and segmentation tools that make it easy to organize data by source, vehicle interest, status, or campaign.
Teams can add notes, tasks, reminders, and documents directly to each lead, creating a complete history of every interaction.
All conversations are captured in one time-stamped conversation thread, regardless of whether the customer contacted you via SMS, email, website chat, social media, or phone. This gives full context to your team and AI agents, ensuring consistent follow-up and no duplicated or missed communication.
With advanced filtering using tags and custom fields, dealerships can instantly build targeted lead lists and launch mass SMS, voicemail drop, and email campaigns, with AI handling replies automatically. The result is cleaner data, better engagement, and more booked appointments, without manual effort.
AI-Powered Appointment Calendar
Booking appointments is only half the job, show rates and accountability are what matter.
Pinnacle Auto AI includes an AI-powered appointment calendar that automatically checks availability, books appointments in real time, and keeps everything in sync with your existing schedules.
Our AI agents scrape live availability, so appointments are only booked when your team is actually free meaning no double-bookings, no manual coordination.
The calendar integrates directly with Google Calendar and Outlook, ensuring sales teams, BDCs, and managers always have up-to-date visibility. Every appointment is tracked automatically, giving dealerships clear reporting on booked appointments, show rates, no-shows, and outcomes.
With automated confirmations, reminders, and follow-ups built in, Pinnacle doesn’t just book more appointments, it helps ensure more customers actually show up.
Automated Sales Pipeline
Knowing exactly where every lead sits in the buying journey is critical — especially when conversations are happening across multiple channels.
Pinnacle Auto AI includes an automated sales pipeline that gives your team full visibility into every lead, from first enquiry through to appointment, sale, and beyond. Leads are automatically organized by stage, making it easy to see what needs attention at a glance.
With simple drag-and-drop controls, your team can move leads through the pipeline manually when needed, while AI keeps everything up to date in the background.
Each stage of the pipeline can trigger automated, long-term AI follow-up across SMS, email, chat, social messaging, and voice, nurturing leads for 300+ days without manual effort.
As a lead progresses, automations adapt automatically, ensuring the right message is sent at the right time while freeing your team from repetitive tasks.
The result is a pipeline that stays organised, responsive, and impossible to forget, helping your team focus on selling while the system ensures no lead is ever lost or left behind.
AI Voice Agent
Pinnacle Auto AI includes a powerful AI Voice Agent that handles both inbound and outbound calls, acting as an after-hours receptionist, lead qualification assistant, and follow-up calling agent when your team isn’t available.
The AI answers missed and after-hours calls instantly, captures lead details, answers common questions, and books appointments automatically.
It can also place outbound calls to follow up new enquiries, re-engage cold leads, or confirm appointments, all without adding staff.
Every call is recorded, transcribed, and summarized automatically, giving your team full visibility into what was said and what needs to happen next.
Tasks can be created from calls, and leads can be assigned using round-robin routing to ensure fair distribution and fast follow-up.
The result is fewer missed opportunities, faster response times, and a dealership that stays responsive on the phone, 24/7 with complete accountability and reporting built in.
Review Management Portal
Online reviews directly impact trust, local SEO, and showroom traffic, but managing them manually is time-consuming and inconsistent.
Pinnacle Auto AI includes a centralized Review Management Portal that integrates with multiple review platforms, allowing dealerships to monitor, request, and respond to reviews from one place.
Our AI automatically responds to 4-star and above reviews within minutes, helping improve engagement signals and strengthen local SEO performance without manual effort.
Dealerships can send review requests individually or in bulk using fully customizable SMS and email templates, ensuring messaging stays on-brand and compliant. Every review, positive or negative can be monitored, responded to, and tracked, giving management full visibility into customer sentiment.
The platform also includes competitor review analysis and reporting, allowing dealerships to benchmark performance against nearby competitors and identify opportunities to stand out in local search results.
The result is a stronger online reputation, faster response times, improved SEO visibility, and a consistent review strategy, all managed automatically through one portal.
Social Media Planner & Publisher
Managing social media shouldn’t require multiple tools, logins, or agencies.
Pinnacle Auto AI includes a built-in Social Media Planner that allows you to create, schedule, and publish content across all connected platforms at once, directly from one dashboard.
Write a post once, choose your platforms, and launch it everywhere with a single push.
If you’re ever stuck for ideas, your AI assistant helps generate post copy and images, making it easy to stay consistent without spending hours planning content.
From simple updates to promotional campaigns, everything is created and managed inside the Pinnacle platform.
Once content is live, all comments, engagement, and analytics are captured in one place, giving you clear visibility into what’s working and where to focus.
No switching between apps. No missed messages. No guesswork.
The result is faster publishing, consistent branding, better engagement, and full control of your dealership’s social presence all from one dashboard.
Lead Capture Page Builder
Great ads and content only work if the lead capture experience converts.
Pinnacle Auto AI includes a drag-and-drop Lead Capture Page Builder designed specifically for automotive lead generation.
Build high-converting pages in minutes using proven templates, with embedded surveys, forms, and chat widgets that make it easy for buyers to enquire without friction.
Every page is SEO-optimized for lead capture and built to push enquiries directly into the CRM, where your AI agent takes over immediately, responding, qualifying, and booking appointments without delay. No manual handoffs. No waiting. No missed opportunities.
The builder includes ready-to-launch, battle-tested templates such as:
What’s My Trade Worth?
Get Approved on Credit
Join My VIP Buyers Group
Whether you’re running ads, posting content, or driving organic traffic, these pages are designed to convert interest into real conversations, and real appointments automatically.
The result is faster launches, higher conversion rates, and a seamless handoff from lead capture to AI follow-up, all inside one platform.
Unified Reporting & Performance Analytics
Clear reporting is the difference between guessing and scaling.
Pinnacle Auto AI provides fully transparent, real-time reporting across every part of the dealership’s growth engine, from ads and leads to conversations, appointments, and sales outcomes.
All data is pulled directly from connected ad accounts, communication channels, and AI activity, ensuring reporting is accurate, unbiased, and never hidden behind a “black box.”
Dealerships can view Meta and Google Ads performance, lead volumes, cost per conversion, AI response times, appointment outcomes, call activity, and message engagement all from a single dashboard. Every interaction is tracked, time-stamped, and attributed so management can clearly see what’s driving results.
AI agents are fully measurable, with reporting on conversations handled, appointments booked, calls answered, and follow-ups completed. Leaderboards and performance breakdowns provide instant visibility into team activity and efficiency.
The result is complete operational transparency, allowing dealerships to optimize spend, improve processes, and make confident decisions based on real data, not assumptions.
All-In-One AI Chat Widget
One widget. Every conversation. Zero missed opportunities. Pinnacle’s all-in-one chat widget sits directly on your dealership website and instantly connects customers across live chat, SMS, email, Facebook Messenger, and AI voice calls, all from a single entry point.
Visitors choose how they want to communicate, and our AI handles the conversation in real time, 24/7. Whether a customer starts with live chat, sends a message after hours, or prefers a phone call, every interaction flows into one unified inbox with full conversation history, timestamps, and lead context.
The AI qualifies enquiries, answers questions, captures contact details, and books appointments automatically, without adding staff or switching systems.
The widget is fully branded, easy to deploy, and designed to increase speed-to-lead, improve engagement, and convert more website traffic into booked appointments.
In short, it turns your website into a 24/7 AI-powered sales assistant that never misses a message, call, or opportunity.
AND SO MANY MORE!
Does Pinnacle Have Packages For Individuals & Dealerships?
Yes! We have two core packages.
Pinnacle SoloForce: This is for individual selling professionals, where we set you up as your own micro business inside the dealership with all the tools you need to run the micro business.
Pinnacle DealerCore: Our Independent Dealership package which is the all in one Ai lead management system design by dealership executive managers to help sell more cars.
We also have many brokers using Pinnacle to run their whole business from!
Do I Get Any Support?
We have gone over the top with support!
* Zoom onboarding call.
* Onboarding video modules.
* 24/7 Tech support via live chat & zoom.
* Access to a 1:1 account manager via booked zoom calls.
* Full help doc library
* 2 x weekly group coaching calls - Recorded and put into the dashboard to watch at your leisure.
* Inbuilt user community where you can share wins, see new releases, inside information and more.
What Do You Mean 'Sack My Agency'
Imagine opening a proven ad library for both Meta (Facebook & Instagram) & Google and within 3 clicks launching your own lead generation ads driving all leads to your Ai Agent team!
No more having to pay an agency thousands of $!
Redirect those funds to ad spend.
How Do I Pay For Pinnacle
Payment is by a monthly subscription with a card on file.
What Ad Spend Do I Need To Budget For?
If you are running ads its easiest to work backwards.
How many leads do you want?
Because our ad library has so many ads we let our users know monthly the best performing ad from the month before.
But rule of thumb if you estimated a lead will come for $6 - $12.
Most individuals that are running ads are spending $400 - $700 in ads.
Dealerships are typically spending $3,000+ depending on size of operation.
Is This A Marketplace Tool?
No, we don't support a marketplace automation tool.
Marketplace works off a personal profile, which meta don't provide an API for... so no approved integrations can be built.
Meta are actively driving traffic down for people who use these tools and shutting them down.
Whats The Pinnacle Lead Generation Theory?
We help you setup 4-5 lead sources and automate them pushing all traffic into Ai agents to do the heavy lifting for you. This allows for lead diversification and if one lead source drops you aren't as affected as if you were relying on one source.
For example. Organic content driving traffic to lead capture pages, paid ads, service lane automation, orphan list automation, long term nurture and direct sms mass response. Doing all these with just a few clicks each day and automating them allows Ai and automation to work hundreds of leads everyday keeping your calendar full.
How Much Does Pinnacle Cost?
Pricing depends on what package you choose and if you have any options.
But our pricing model is based on the 1 x sale revenue pays for Pinnacle... After that it's ROI.
What Platforms Can My Ai Agents Speak To Leads On?
Currently your Ai team can communicate with prospects via Live Chat, SMS, Messenger, Email, Instagram Dm, Google Business Chat and even Phone Call!
NEVER MISS A PHONE CALL OR SMS EVER AGAIN!
Is a Lead Management System a CRM?
Pinnacle is a Lead Management System (LMS).
We integrate with most CRM'S via ADF/XML, Webhook or API.
It means you can do all your marketing, lead generation and client management in one app/platform and choose when to send the information across to the CRM (Either as leads are captured or when an appointment is booked). This means the data going into the CRM is clean.
Most dealership CRM'S are outdated and not made to streamline the customer journey... and definitely not made to replace agencies for marketing and lead generation efforts.
However, we also do have a large number of independent dealers using Pinnacle as their standalone CRM.
How Does Pinnacle Get Me Leads?
Pinnacle doesn't just get you leads... but appointments!
We don't want you to rely on one lead source.
Pinnacle helps you automate a number of lead sources driving all traffic into the Ai BDC Agent.
* Launch targeted ads in 3 clicks.
* Create and schedule content across all social platforms using our app driving traffic to a lead capture page.
* Create your own website or lead capture pages.
* Upload lists of leads and set the Ai to 'drip' and watch the appointments roll in!
* Mine your service department, orphan lists, end of lease lists and more!
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